In 2013 a new Science Museum, Muse, opened in Trento, Italy. The architectural project was curated by Renzo Piano and the brand identity by Pentagram. For its opening, the MUSE organised an exhibition about innovating projects of Trento’s area. We have been called to design it in collaboration with Gaston Pisoni. The projects on display were highly heterogeneous, so we set out to identify a strong design element to unify them. We created an “innovation spine”, a cardboard and canvas structure around which two rows of tables were aligned to display the products with their respective infographics.