NAHE was conceived by four young designers with the purpose of bringing craftsmanship into fashion design. It was born as an experimental laboratory, “Teatime”, and the end result was the presentation of a new collection NAHE S/S 2012. It employs ancient techniques, shards of the past that are projected under new forms over contemporary products. Any item of clothing can be reproduced, but no item will be the same. Our concept is based on the company’s ideas: as every dress has its own story; the graphic layout conveys the general feel of ‘original piece’ and ‘limited edition’. We designed the logo, business cards, website, labels, flyers, catalogue and look-book. The look-book is a foldable poster that presents an overview of the collection. The catalogue has an unusual format with a mix of narrow and wide pages. This creates interaction with the reader unveiling – page by page – product details and the inspiration behind the collection.