Heinen is a London-based, Cambridge-schooled prizewinning writer and poet. The logo was inspired by the stamp “Ex-Libris” generally used to indicate a book’s ownership. We created a simple and geometric monogram. As the “Ex-Libris” is normally stamped in the middle of the first page of a book, the logo stands in the middle of the web page. The logo and cards also hint at the “playing card”, giving a playful and timeless feel.