Pastalab is a modern, interactive and creative pasta workshop set within a traditional country house in Tuscany. With Pastalab you learn how to make fresh artisanal pasta using two simple ingredients and traditional methods and tools.
We developed the identity, icons, textures and different printed applications. The visual language is modern and approachable, we used simple and memorable shapes that recall the geometry of pasta shapes.The logo uses a modern and elegant typeface with a little twist, the central A of the logotype is in fact made of a spaghetto/noodle, one of the iconic forms of the italian pasta. Craftsmanship comes through in the graphic applications: we produced bespoke aprons and tote bags using screen printing.