The Night Shift is the OAE (Orchestra of The Age of Enlightenment)’s long-running classical concert series targeted at audiences under the age of 35 who do not regularly attend classical music in concert halls. The series is all about making classical music easy to enjoy for a young crowd in a more relaxed environment, such as a small pub, a summer festival or an unconventional venue like the Bussey Building in Peckham. In the Night Shift events drinks are allowed, the audience can take photos, people can move around and the players talk from the stage and introduce the music they are playing.
We did a fresh new identity for the website visuals, poster imagery, social media and a new logo. Our new look and feel is modern and informal, the design elements are geometric and with vibrant colours that suggest the evening mood of the concert.
“Classical music, minus the rules”