The haute couture designer Roberto Capucci opened a new line of ready to wear dresses at the beginning of 2015. Capucci designated Cinzia Minghetti as the leader of a young designers’ team which has interpreted his haute couture aesthetic with a contemporary taste. We re-designed the corporate image of the company. The logo is inspired by a famous Capucci haute couture dress. It takes the florid shapes and elegant feel of Capucci’s designs, presenting an iconic trademark of rich rose gold. We also designed the packaging, the invitation to the first collection show, the look-book, the stationery, the website and a luxurious foulard scarf, all coherent with Capucci’s high fashion and exclusive brand identity.
In connection with the overall identity we designed a fully content management system driven website for Capucci. It also automatically adapts its layout according to device and screen size. The site is designed to mirror the elegance and modernity of Capucci’s collection.